Thirteen years building creator marketing for brands, and helping local businesses get found by AI. Same method, built on data.
Senior judgment for growth-stage B2B teams entering or fixing creator marketing. Someone who writes the brief, not just runs it. Strategy in 30 days, a working programme in 90.
When customers ask an AI assistant for a business like yours, you need to be the answer they get. Not invisible on page 3 while a competitor gets the call.
Roles across thirteen years in influencer and creator marketing. Career experience, real numbers, honest about the part played in each.
Aggregate views across 50+ creator campaigns. Built inside real brands, judged on what they return.
Worten built a space at Rock in Rio Lisboa 2018 where music met gaming. Selected and ran three creators (Windoh, Olivia Ortiz, Rick Fazeres) as on-stage presenters across four days.
Working with Be Influence for PUMA in 2017, promote a new sports shoe to a younger audience through gaming and vlog creators. Paired two of Portugal's biggest influencers for a focused feed campaign.
A 2017 campaign by DDB for Ola ice cream, with Be Influence building the influencer strategy. Owned the monitoring of all video content, the data analysis, and the coordination across partner networks.
Coordinated the influencer activation at the Continente stand at Meo Sudoeste 2018, bringing creators into the brand's festival presence.
Creator-led digital activation for Cigala's Banzai Noodles range. Brought an everyday pantry product to a younger audience through food and lifestyle creators.
Digital brand activation for Schwarzkopf, built around creator Olivia Ortiz to carry the hair-care brand to a beauty-focused audience.
Built inside real brands, not learned from a course. Influencer and creator marketing, judged on what it returns. Not over a decade, not "extensive experience." Thirteen years, most of it building programmes where results are the only currency.
The difference is simple: most people manage briefs. I write them. Creator selection, not creator volume. Outcome, not output. And now AI as a real work tool, to do more with less.
What you get is senior judgment without the full-time salary: a partner who tells you what won't work before what will.
Thirteen years on campaigns and projects with brands like Nike, Disney, Facebook and Rock in Rio. The kind of work judged on what it returns.
Tell me what you're building. If creator marketing or AI presence is the lever, you'll know within one call whether it's worth doing.